Essential Features of a Website

An interactive user experience and focussed website content can generate you more business!

A badly designed website will leave customers disoriented and frustrated - losing you potential business.

A great website should present an easy-to-use and focussed experience tailored to your visitors' needs:

• Focussed Front page
• Clearly articulated unique sales proposition.
  
• Multiple routes to information (menus, lists, and search).

• Targeted and relevant content
• Target audiences clearly identified and directed to relevant content.
• Visitors educated why you/your products are better than your competitors.
• Don't forget content for existing customers to allow repeat-business!
  

• Content written for the web
• Design web pages to be read by scanning (like a newspaper).
• Pages broken into sections - with headlines and formatting.
• Key points are summarised using bullets for a quick overview as they scan.

• Search engine friendly web pages
• Webpages are written using techniques search engines understand.
  
• Content and in-page links use researched phrases that visitors actually search for.

• Lead-generation tools
• Liberal use of surveys, newsletters, needs assessments, and enquiry forms to capture visitors' details and provide qualified leads.

• Business-Objective-Oriented
• Visitors are directed into buying whenever possible (cross-sell, up-sell, promotions).
• Every web page has a compelling call-to-action so the visitor knows how to interact with you next.

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